We know there are plenty of competitions in the world of surfing, but not very often are they supported by a non-endemic surf brand. Yes we have non-endemic support to already established endemic brands, but not straight up non-endemic being the driving force behind it. To top that off, every other sponsor of this event is also non-endemic.
The Usher Cup is about grass roots, and is the brain child of Theo from the Usher Group. Theo is a grass roots surfer, who wants to give back to the grass roots of surfing, and he believes this can only happen through Boardrider Clubs. The thing that established all of our world champions. Theo is a Palm Beach Boardrider member and love the whole grass roots of boardriders and you don’t get much more core of the earth then the Palmy Army.
In 2021, with the surfing world put into a spin over COVID, Theo teamed up with non-other than Wayne “Rabbit” Bartholomew to present the Usher Cup. They decided what better way to give back to the core of surfing than to set up an event that only surfers who are registered in a boardrider clup can enter. With equal prize money for male and female, the event is certainly on the right track.
We look forward to the event to held on the 29-31 Jan 2021 at Snapper Rocks, Surfing Life will be there with bells on.
We hope to see you there as well.