Most surfers don’t need to be told who is the greatest athlete of all time, even if you think “athlete” is a bit too jock-like a term for surfers. But Sports Illustrated have never put Kelly on the cover, so Quiksilver thought the bastion of American sports needed a little comparative reminder…

Kelly Slater is the greatest athlete of all time

What do you think? Are Quiksilver right?

There’s a Facebook group called Get Kelly Slater on the cover of Sports Illustrated and ESPN Magazine if you want to show your support with the click of a mouse.