Wednesday, 19 August 2009

August 30th will mark the launch of Nixon’s second limited edition watch collection of 2009, with the introduction of The Fluro Rubber Player.

Following the success of this years Rubber Player 4x4 collection, which was available globally at limited retailers during March, April, May and June, The Fluro Rubber Player will feature a high-polish, gloss finish polyurethane band. The unique materialization and colour options, when paired with one of Nixon’s most successful watch models to date, make The Fluro Rubber Player one of the most exciting new watches of the year from Nixon.

Noted Nixon’s Director of Product and Design, Eric Crane, “Nixon is most successful when reinterpreting classic forms with a modern mix of contemporary fashion and our action sports heritage. We were inspired to mash up our influences very literally by taking a classic watch and rendering it out of bright rubber. When choosing the platform, we entertained countless historic watch designs, all of which were fun ideas, but weren’t authentic to Nixon. It wasn’t until we chose The Player that it all came together and the Rubber Player was born.”

Beginning on the 30th of each month from August through November, a new secret Fluro Rubber Player colourway will be released.  Due to the limited nature of The Fluro Rubber Player, once they are sold out these watches will not be available again.

The Fluro Rubber Player will have a 3-hand Japanese quartz movement, a custom molded, high-polish, gloss finish polyurethane case and band and features a diamond at the 6 o’clock position. This limited watch will also come with a collector’s kit stand and packaging and will retail for $299.99.

About Nixon:Founded in 1997 in Encinitas, CA, Nixon is the premium watch and accessories brand for the youth lifestyle market. Focused on making the little stuff better, Nixon began with a small line of team-designed, custom-built watches sold exclusively in specialty boardsport and fashion retailers. Currently distributed in over 40 countries, Nixon’s product range has grown to include select men’s and women’s softgoods, leather goods and custom headphones.



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