For the fourth year-in-a-row, Nixon will award one surfer a customized watch valued at over $10,000 for riding the heaviest wave during the Billabong Pro Tahiti. This is open to all surfers taking part in the Billabong Pro regardless if they make it into the finals or not.

The WTA celebrates an achievement in the contest that may have otherwise been forgotten. Surf contests are often plagued by uncontrollable factors such as tide, wind and lulls. The WTA captures and rewards a special moment in the event that usually coincides with the events best conditions. For Tahiti, the Nixon WTA Awards the heaviest wave ridden at the event.

The Nixon WTA is a winner-takes-all event along three stops of the 2010 ASP World Tour. Challenges in this years Nixon WTA include Highest Heat Score Jeffreys Bay, South Africa (won by Taj Burrow), Heaviest Wave Teahupoo, Tahiti, and Triple Crown Winner Hawaii. One winner in each category at each location will be awarded a Nixon watch valued at over $10,000 USD.

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