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The 2010 Drug Aware Pro presented by Rusty will showcase not only the world’s top ranked surfers, but will launch the inaugural MASS festival, a six day lifestyle event encompassing Music, Arts, Surf and Style in the surf capital of Western Australia.

Headlining the six day event will be the Drug Aware Pro, a six star prime rated men’s and women’s world qualifying series event, sanctioned by the ASP and part of the new look World Surfing Tour. The competition, running from March 16 – 21 will feature a huge swell of surfing talent, including newly crowned dual world champ Mick Fanning.

The Drug Aware Pro is set to be the most significant WQS surfing event in Australasia as the leading men’s and women’s World Tour surfers take advantage of the new points and rankings system. In a further advancement to promote junior surfing in Western Australia, the finals of the Brownes Chill Grom Prix will be held before the Men’s Final of the Drug Aware Pro.

Rusty International has signed on as a presenting partner of both the Drug Aware Pro and inaugural MASS Festival. The company will join major partners Eventscorp and Healthway in elevating the iconic Margaret River surf event to a new level.

“We are taking the Drug Aware Pro Margaret River to a whole new level this year, with plans to make it even bigger in the future. We want to make Margaret River in March a must-do event in the down south calendar for West Australians and attract more interstate and overseas visitors,” Errol Considine, Vice President of Surfing WA and MASS Communications Director, said.

Following the Women’s Final on Saturday afternoon March 20, the first ever MASS Music Festival, presented by Sunset Events will launch in the heart of Margaret River. Whilst the finer details are being locked down, event management will deliver an on-stage line up to match that at The Point, with the concert set to be headlined by Perth rock stalwarts Gyroscope.

One of the hottest tickets for the week will be for MASS Style, the “Fashion for Fascists” event to be held on Friday March 19 at The Settlers Tavern. To be attended by members of the surf, art and music industries, the presentation will include a style preview and “walk off”, featuring outfits and themes from the Rusty 2010 Summer Collection along with a live performance from the Sneaky Weasel Gang.