Australia's Surfing Life Magazine


ASP, Sweating The Small Stuff

By Chris Binns

Two times ASP World Junior Champ Pablo Paulino, and the sort of ASP surfing action and conditions ASP fans apparently just can't get enough of.

In case you haven’t noticed, there’s been a lot of talk about the state of the Dream Tour. One of the sport’s finest, three time world champ Andy Irons, openly stated his boredom with competition and pulled the pin on the tour in 2009, only to return to competition last weekend at notorious mushburger Huntington Beach for the Hurley US Open of Surfing. Why would he do such a thing? Same reason as his brother Bruce, who also quit at the end of last year: ’cos there was a hundred grand on the line. It’s not rocket science. As Mark Occhilupo famously said; “twenty years ago you’d win 30 grand and a car at a contest. Now you don’t even get the car”.

Kelly Slater’s talks with ESPN have been all over the news too (read Tim Baker’s story here). The sport’s greatest ever sees something ill with a tour that has brought him riches beyond belief and allowed him to spend his life on tropical islands, and he has sought out the counsel of others. This fact alone has melted interactive platforms on the net with rumours, gossip, innuendo and the whole damn world throwing in their two cents worth. Clearly, the people want change.

So the surfers and the fans aren’t happy. There is disillusionment amongst the surfers due to lack of prize money. There is boredom amongst fans because their heroes are bored, and because the sport, nay, the lifestyle they worship, is so hard to follow and badly represented in mainstream media. The ASP doesn’t own its competitions, the surf companies do, and while most of them do a fantastic job in webcast world, some are hopeless, and the tour struggles for uniformity from event to event. Anyone who slept through the online debacle that was the Brazil contest would readily attest to that.

Then this week, ASP Business News proudly announces the launch of the ASP World Junior Tour. If you could make it through the press release, which contains a staggering 47 mentions of ‘ASP’ (50, if you counted captions), and talks about the unparalleled success of the ASP World Junior Champs (compared to?) you’d have discovered that next year there will be three 48-grom World Junior Tour contests held around the globe. This adds a further two events to the current one held at Narrabeen every January. These will be run using “formats similar to those found on the ASP Dream Tour.” What this means is anyone’s guess, as even a fortnight ago at J-Bay, the Billabong Pro’s running format wasn’t chosen until a few days into the waiting period.

The surfing community shows little interest in junior surfing. Any magazine editor can tell you of endless letters from readers bemoaning the focus on youth by the industry, a focus that pays little attention to the talented grommet’s best interests in the long term. The fact that Kelly Slater managed to graduate from high school, whereas now we see 11 year old protégés deciding on “home schooling”, makes you wonder. Team managers will run high performance camps overseas during school term time with not a thought that this might impact negatively on their surfers. Even though there are plenty of school surfing programs tailored to the needs of those who’s priority is heat strategies over long division, this is not enough for the hundreds of juniors surfers who see grade ten as time to leave. As long as grommets have grommet levels of enthusiasm, junior surfing will always thrive, so does it really need more attention, and more contests? Surely the ASP would be better off aiming their energies at the real meat and potatoes of their existence, the premiere league Dream Tour?

The most glamorous, high-flying sport in the world is Formula One. This year a situation arose where the teams attempted to wrest away control of the sport from their governing body, the FIA. These are big name teams, with massive amounts of money and pull; Ferrari, Mercedes, BMW, Red Bull and the like. Did the F1 bury their heads in the sand, hope it would blow over, and announce a ramping up of the go-kart series? No, they sat down with the teams, and nutted out a plan to keep their circuit viable, and as pleasing as possible to all parties. Sure, it’s a work in progress, but at least the work is being taken on.

The two heats at J-Bay that garnered the most attention from the surfing community were those surfed between two old world champs, Mark Occhilupo and Tom Curren. The surf pumped, the webcast was fantastic, and the initiative of getting the boys back together was a great one. That there wasn’t a single ‘ASP’ in the reports afterwards tells a sorry story.


Click here for Nick Carroll's thoughts on the new tour

 

Comments (22)
22 Wednesday, 05 August 2009 07:26
Sean Davey
Interesting point about the legends heats at JBay getting the most attention. People love the legends. The surf Industry just doesn't seem to get that....yet.

As for uncrowded surf locations; they are everywhere, just spin the globe and go! Yew!
21 Tuesday, 04 August 2009 16:35
huh
Junior surfing is sick! I don't know what Binnsie is talking about. Fark! Owen Wright's a junior, isn't he? All the young ones are bullshit. Reckon a world junior tour is awesome.
20 Tuesday, 04 August 2009 01:55
kim
Is that the same guy? That's Dave Prodan? Wow...kinda cute. And yeah, definitely the best webcast interviews I have ever watched.
19 Tuesday, 04 August 2009 01:36
Pete Dooley
I watched the decent into hell that the corporate "team captains" did to our sport first hand. I have seen twelve year olds with no major titles get six figures for sitting home playing video games. One of my friends is a former pro and has a coaching system, he offered his services to one of these technically flawed wonder kids.. he was blown off..."I get sixty thousand even if I don't enter a contest why do I need a coach" YEAH!

Transworld Business just ran a puff piece about Nike's six(?) or 6(?) (their kiddie division), The woman in charge of this "youth oriented" division marketed adult nappies for some company before the desk jockys at Nike gave her the job... Her comment; "its all the same.." I talked with a young shaper who sponsors a few young guys he told me "growing up" he would rather see one of the top guys surf not some kid his own age.

One of the top clothing companies had a chance to pick up one of the fiercest chargers from our(any) area, Baron Knowlton. They chose a kid who REFUSED to paddle out in the channel at Pipe..on a medium day.. with an assistant. Why do the corporate trendoids do this? Its cheaper than funding some guy who has actually done something.
18 Monday, 03 August 2009 11:36
Cool
If that's actually the guy, then that's cool Dave Prodan would stand up and take responsibility on here. I think I heard he was the one doing the webcast interviews during the Brazo CT. The webcast was shit, but those interviews were easily the best ones I'd ever seen. He didn't sound like a moron, and more impressive, he actually made the surfers not sound like morons either.
17 Monday, 03 August 2009 02:13
Dean
Without quality top-level competition, the other levels will die. Good article.
16 Sunday, 02 August 2009 09:38
Jason Torres
Pretty lame Binnsie. Grow up mate. If you can't take it, maybe don't dish it out.
15 Sunday, 02 August 2009 07:48
Kelly is partnered with who now?
In regards to the new tour...has anyone read this shit about kelly financial backer Matthew Tinley?

Promotion firm America Presents down for count

By Dan Rafael, USA TODAY

Denver-based promotional company America Presents burst on the scene in 1996 with the signing of Olympic gold medalist David Reid and quickly established itself as a force.

It secured an exclusive deal to televise fights on Fox Sports Net and had contracts with top fighters such as David Tua, Hector Camacho Jr. and Joel Casamayor.

Now it's going down in flames under a heap of unpaid bills and lawsuits from fighters.

"We're going through a tough time, but we still have some good fighters," says embattled owner Mat Tinley. "I'm doing the best I can under difficult circumstances."

Jeff Fried, the company attorney who took over day-to-day operation after Tinley forced president Dan Goossen to resign in...


http://www.usatoday.com/sports/boxing/stories/2002-03-22-america-presents.htm
14 Sunday, 02 August 2009 07:08
Concerned Junior Parent
Binns, I don't think it was your reporting per se, that people were upset about. Moreso, the unsubstantiated tone of the piece: "ASP, Sweating the Small Stuff". How do you think they are, as you put it, 'sweating the small stuff'. Seems to me that they're just doing their jobs, and you're making an issue out of something that isn't an issue. My sons compete on the junior series and I, for one, am happy that the ASP is continuing to expand such a positive experience in spite of their troubles with Kelly's management.
13 Sunday, 02 August 2009 06:09
Grow Up
LOL have a whinge Binnsy! A couple of armchair critics give you a hiding and you can't take it? What? Your ruptured ego can clearly bash people/organizations/places without ever actually confronting them, but when someone goes and throws it back, you have a cry and call them out online? Hahahahahahahahahahahaha! The ASP is lame, but the journo who has to create an issue by calling them out is even less than that.
12 Sunday, 02 August 2009 05:09
ranga ganga
ima junior and i like the idea of a wirld junior tour. i think we have to have all junuir events based on asp. i might not be, but someof my mates are the most exciting surfers out there and they shud have more opportunities 4 events. more moeny. more exposure. junior surfers are the future and shud have a better path way to the ct.
11 Sunday, 02 August 2009 04:31
Dave Prodan
My name is Dave Prodan, and the article announcing the ASP World Junior Tour was produced by myself. Binnsie's critique of the heavy branding in it is not inaccurate. It is not the greatest press release that we've ever put out, but the content is positive. I don't ascribe to faceless online bashing, and don't agree with the critiques of ASL. I believe that Chris is a talented author and a valuable part of the ASL editorial team. ASL does an excellent job with coverage of the ASP and its surfers, and it has a right to objectively critique ASP Management and their actions. That said, I can ensure that the ASP is dedicating all of its resources and efforts to resolving the current dilemma involving the ASP World Tour. However, despite reports to the contrary, very little official information has been provided to ASP in regards to the exhibition concept, and in the absence of information, the ASP has conducted business as usual. Part of this business was the development of the ASP World Junior Tour and the subsequent announcement.
10 Sunday, 02 August 2009 01:31
James
I reeeeally want to see this new tour start up...
9 Sunday, 02 August 2009 00:49
Faceless Keyboard Jockey
Yeah Binnsie,
You tell 'em girl! C'mon man, don't let a bunch of faceless keyboard jockies get to you. Not worth you effort man.
8 Saturday, 01 August 2009 15:18
Binnsie
No matter what you think of me personally, if something I write gets people talking about the betterment of pro-surfing then I’m all for it. ASL gives the ASP more coverage than any other magazine in the country, by the length of the straight, because we are huge fans of their World Tour. Like passionate fans of anything though, occasionally we feel things could be done a little differently. Judging by the amount of talk generated around Nick’s, Baker’s, and my articles, there are thousands of differing opinions on how the sport should be put to the public.
There are dozens of stories written every week in regards to our footy codes’ grievances. Were these not brought into the public arena by the press, they would not be dealt with. In surfing no one seems happy with the status quo, yet speaking out against it seems taboo.
I’m definitely not bagging junior surfing, it’s great. I’m currently organizing our Hot 100 trip for the third year in a row, I regularly commentate at Junior Series events, as do the rest of the office, and we reckon the Australasian Pro Junior Series is the best of its kind in the world. But, in the scheme of things there are bigger fish to fry at the moment than bolstering an already strong junior program.
For all the name callers, if you’d like to email me to clear any grievances you have, I’d love to hear from you, as opposed to copping mud slung from dubious avatars: chris@surfinglife.com.au
Have a good weekend,
CB
7 Saturday, 01 August 2009 13:45
alexander
I don't understand the problem with ASP launching a world junior tour. I think it's great. I guess they've got bigger issues at the moment, but assuming that they're not working on those because they announced this seems a little off. Did ASL even contact them to ask about it? Doesn't look like it. Journalism 101, maybe the writer should go back to school.
6 Saturday, 01 August 2009 13:26
Tony
The new WJT sounds AWESOME!!!!! Junior surfing is where it's at. Why does ASL have to be a hater?
5 Saturday, 01 August 2009 03:15
Axe
This is moronic. The author doesn't have a clue. Why are you bashing an organization for doing its job? Obviously, there is a lot going on at the moment, but to criticize them for continuing to work is stupid. It's not even a real story.
4 Saturday, 01 August 2009 02:38
Hal
Whatever Binnsy. Get a clue man. Junior surfing is shit hot right now - Barger, Owen, Stuey, etc., etc. What's wrong with ASP announcing a three-event WJT? I think it's sick. It'd be sick if they took over the Oakley event in Keramas.
3 Saturday, 01 August 2009 02:18
Remmy
What a joke. This is horrible reporting. Are you inferring that the ASP isn't doing its job by announcing the strengthening of the junior tour? That is backwards logic if I have ever heard of it. I personally know that the ASP is working around the clock on the kelly issue and the fact that they're able to strengthen the junior tour amidst this debacle is a testament to their strength. Get a real issue Binnsie, instead of bashing the ASP for strengthening the junior series. I suppose if they announced that the womens tour had an extra four events, you'd have a cry about that too. Horrible reporting from a horrible journalist.
2 Friday, 31 July 2009 18:20
Jimmy Jack Russell
Does the global surfing Community REALLY want more exposure to the general populace. Do we REALLY enjoy watching hyper talented freaks more than we value uncrowded line ups? OK ..so there aren't many uncrowded lineups left... but imagine what it will be like when EPSN and the major Players start pumping the Cash Cow of "PRO" surfing. Shit! I'd rather be surfing than watching it. In ten years time will a good session be rated on whether you managed to catch 5 waves without having to dodge clutter or avoid snakes and drop ins? Growth for Growths sake is NOT the answer! Lets keep Surfing as "in House" as possible. Its time to switch off the internet, give the finger to the mainstream and surf
1 Friday, 31 July 2009 14:48
lil av
yeah ASP sort out the dream tour before dealing with the kids

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